The 5 Ws of blogging




Start by thinking to yourself, WHAT do you want to talk about? WHAT do you want people to know? Not knowing what they want to write about is one reason why people are put off by blogging, but if you have a topic that you are passionate about, or that you are really informed on, why not educate people about it?

Once you have decided on what your blog will be about, look at what else is out there. Are there many similar blogs to yours? What could you do differently. A lot of the time, bloggers will collaborate together, so get in touch with similar writers in your field.

The best way to get your blog going is to take a leap of faith and go with your gut instinct. Ask your close friends or colleagues for their feedback as well. Your blog will grow as your confidence does.




"WHY should I blog?"


This is a question that every budding blogger asks. For businesses, blogging is a great way of letting your audience or potential customers know your message. It can also show that you understand their needs; by putting out educational content and putting yourself in the shoes of your customers, you can start building trust straightaway.

For creatives, blogging also lets your fans know the latest developments with your work. People like to know what you're up to and they also like to be involved in your development. Keep them in the loop. Not only that, but blogging can also be good fun!




Of course, there is no use blogging without knowing WHO you want to hear you or read your posts. Look at your clients or your target market; how old are they? What are their needs?

Take some time to build a picture of your ideal audience. Once you have this picture in your mind, write your blog in a style that they will respond to.

If your audience can resonate with you, or feel that they have a connection, they will be more likely to contact you for more information, advice, or use your services.




The platforms that you use are also important. Think to yourself, WHERE is your audience? Are they more active on Facebook? Twitter? LinkedIn?

Chances are your audience will be active on at least one of these, so put your links out on the right platform. In the early days of your blog, get your friends and colleagues to share your blog links.

In an era where content is consumed on mobile devices, it is important to make sure that your blog is optimised for mobile. Keep your paragraphs as short as possible whilst keeping them engaging . Sometimes your audience will be checking your blog on the bus or on their lunch break, so make sure that you keep their attention.


Less can be more.




Figuring out WHEN to release content regularly without bombarding your audience is a difficult. But with a little bit of research, you can maximise your chances of being heard.

Again, look at who your audience is. When are they most active? There are a number of tracking tools that can help you with this, including Google Analytics.

Don't be afraid to recycle your content either. Remind people of what you've written in the past. An article that you wrote months ago could be just what someone is looking for today.

If you need help getting your blog going, or if you are struggling to manage your content, I am here to help. Drop me a message and let's get blogging.

Daniel Burton


Blog writing