Building an online presence for Quorn Badminton Club

Quorn Badminton Club is primarily a social badminton club, though they do have doubles teams competing in their local leagues as well. The main focus of the club is to have fun and keep fit, something which I am always keen to emphasise in my work with them.

 

The first task for QBC was to set up a basic website containing details of where the club plays and the season dates. This was then shared on the Leicestershire Badminton Association’s own website and due to the SEO work I carried out, it was easily found online. In addition, I wrote a press release from which an article was published by the Loughborough Echo, QBC’s local newspaper. This story was the top read sports story of the day at one stage and was a vital part of the club’s promotion.

 

QBC also wanted to have a stronger social media presence. I set up and continue to manage a Facebook page, complete with an introduction of the club and links to its website, which began to receive messages from interested players. The Facebook content advised on shot techniques as well as updates from the professional badminton tournaments taking place around the world. QBC’s Facebook page quickly started to gain interest and as the new season began, I was anxious to see the turnout for the first club session of 2015/16.

 

That night, each of QBC's four courts was in constant use, with players sitting off waiting to get on when the matches finished. I would estimate that night saw around 20 members with many of the new arrivals stating they found the club through the website or Facebook. Some of the new players were later called up to represent QBC in the local leagues with two of the teams winning their respective divisions.

 

Quorn Badminton Club continued to see a strong upturn in numbers as the season developed. The content on the club’s Facebook page continues to receive likes and comments, with the website being a valuable information source for both new and existing players.

Daniel Burton

07.09.2017

Social media, PR, Promotion , Case study

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