Using written content is a popular and effective marketing technique for businesses operating in various industries. By using a range of platforms, companies have been able to connect with their audience and start building a relationship with them. But what about the people inside the business? How can you connect with them?
Writing is harder than you might think. For one reason or another, the creative 'spark' can fade away, and it is never a nice feeling when it happens. Rediscovering your passion for writing and reigniting the spark takes time, however it is certainly possible.
Self-publishing has come a long way in the last ten years or so. It is no longer the 'last resort' for authors to get their work out for the public; it is now a viable alternative, provided the author's work is of a high quality and they have a strong presence. There are several success stories from self-publishing and for businesses, this could present an interesting opportunity.