Uniqueness is a vital component for delivering effective content. You have your own beliefs and your own style, both of which will make you stand out from the crowd. That is, if you deliver it well.
This is where newsletters and blogs are vital tools. Both are great for delivering tailored content to your prospects in a creative way. When they work together, blogs and newsletters are an effective team.
There are many ways that blogs and newsletters can work together. One example is to use your blog to drive visitors to your website and encourage them to sign up for your newsletter. Not only will this result in your website getting noticed, but you will also be able to expand your pool of prospects. Of course, if people do decide to sign up for your newsletter, you need to minimise the chances of them moving it to the Spam folder.
The creative industry is one industry that has used newsletters and blogs effectively. By using visual content and language that creates an emotional response, these newsletters stay in the minds of a creative's prospects, and there are many other ways that your business can achieve the same result.
Just as your business is unique, so should your content be. Blogs and newsletters are efficient at doing this. You can use templates readily available and work them into your own unique style.
No matter what your message is, it is there to be delivered. Get in touch with me to get find out how you can maximise your blog/newsletter partnership.