Content can take many different forms. It can be just a short description about your work, or it can be a more detailed analysis about why you created a particular piece or used a particular technique. The most important way content is used in the creative industry is to sell your work - people are curious about your inspirations and where you get your ideas from. Just like an author relies on solidly written content, ensuring your content reads well and is engaging will help you connect to your audience.
There are many platforms that content appears on. The most common is on a blog, where you have the freedom to write whatever content comes to mind. For instance, you might be a photographer who has just hosted their first major exhibition and so you might write a post on the experience, or you might be a self-published author letting the world know that your book is ready to buy. Even though blogs can allow you to write about any subject you desire, this does not mean that the quality should be any less than a chapter in a book. You want to show yourself as an expert in your field and someone who takes great care in their work; typing and grammar errors could have a detrimental impact on this image.
Similarly, if you have a website, you have to make sure this sends out the right first impression. You only have one chance to make a first impression so, again, ensuring your web content is engaging and error-free is a great starting point. Web content can include descriptions of your products and personal biographies. The rule is always the same; make sure it creates the best possible image. Your website is your unique platform - make sure it paints you in the best light.
In the era of Facebook, Twitter and Instagram etc, a strong social media presence has almost become mandatory for creatives. No matter what platform you use, content is a critical component of your online identity. Hashtags (#) are a great way of keeping track of what people are saying about your work and can also improve your visibility, if they are used right. Keep your hashtags short and relevant to your work - you only have a short space on Twitter! Think of them as slogans.
Social media content can also let your audience learn a little about you. Giving little pieces of information about how your latest work is going will create a buzz around your project and of course, word of mouth is a vital marketing tool. Prize giveaways on social media are also a fun way of creating interest around your work, so make sure you sell it well.
Used in the right way, content can be a creative's best friend. It is a relationship that requires time and dedication, but it certainly can be a match made in heaven.
Have a look at my content services and get your relationship with content up and running.