But what does this mean for businesses?
Even in the Internet era, books remain important sources of information. Students sitting their exams this summer will rely heavily on research papers and textbooks, as well as Google of course. Studies have shown that whilst online blogs and websites are effective, reading printed books is better for retaining information. This is largely down to the overall reading experience; the 'real' feeling of turning the page results in better information retention than reading online blogs and websites.
Consequently, books have presented an interesting option for any businesses looking to do something a little different or creative with their promotion. Take a look at you and your organisation; there's bound to be a story hidden in there somewhere! How did your company start? Have you got an interesting or different take on a familiar subject? Are you dedicated?
A book could fit you and your organisation perfectly if you can answer these questions with a high degree of certainty. The last one is particularly important; as many self-published authors will tell you, building an audience is not always easy so you have to be fully committed to making your book work. However, with the right promotion, your book can flourish.
Your book doesn't necessarily need to be a story. It could be used to explain more about what your business does in the form of educational guides, or demonstrating your expertise in a more personal way which positions you as a thought-leader in your field. Books are so versatile that there is no topic that they cannot cover!
Everyone has a story to share, so contact D. Burton Editing to learn more about how you can tell yours!