The start of a new year is an ideal time to think about and implement your content strategy. Studies show that 80% of marketers have a content strategy in place, and this is one of the most effective ways of drawing in new business. This time of year is a great time to lay the foundations of your content and decide how you will use it to draw in your prospects.
It is important to understand exactly what content you should be producing and what its purpose should be. The three main goals of content in 2014, according to LinkedIn, are generating leads, promoting thought leadership, and increasing brand awareness. of course, the way you deliver this content is also a critical part of your strategy.
Social media can be a valuable asset for bringing your content together. By posting links to your blog and website onto your social media platforms, you can increase your brand's image and promote thought leadership, which in turn, generates leads. Newsletters are also effective components of a well-devised strategy. Like a blog, you can send relevant news and facts direct to your audience, and also add a personal touch to your marketing.
Taking the time to plan your content and how you will promote it is essential for spreading your business's message. If you are unsure about how to get your content working, get in touch!