In a fast-paced world, you need to ensure that your content resonates with the audience. Put yourself in their shoes; they have found your website for a reason, so think what it could be. If you can relate to what they need, you can start to build that relationship. Videos can also be effective, as they can put a face to the words on your website. They are certainly something to consider.
It goes without saying that your content has to show your enthusiasm for what you do. Not only that, but grammar and typing errors can have a detrimental effect. I have said in recent blog posts that your online presence is like your shop front, and the same is true of your content; it has to be well-presented and well-planned. Take the time to think carefully about what you would like to say, and how you would like to say it.
There are times when less is more, such as on Twitter. Keeping some content short and to the point can have more of an impact as a lengthy paragraph. In addition, short paragraphs are helpful when it comes to SEO, as are sub-headings in your blog. Headings can give the reader an idea of what the page or article is about, and can make the content more readable.
Writing for the web can be tricky. However, content is critical for effective promotion and growth. If you need some help in getting your message heard, send me a message through the Contact page.