I first used social media to market Heartbound. By turning my Twitter account into a marketing platform, I was able to reach out to (potentially) a global market. I also created my own author page on Facebook, which has now reached over 100 likes. Social media has allowed anyone with a product or a brand to easily spread their message; by connecting with like-minded individuals, you can ensure that this message gets heard by the right people. Word of mouth is a very powerful tool!
Creatives also rely heavily on platforms such as Instagram, Flickr, Pinterest and Goodreads, as well as Facebook and Twitter. Quite often, there is little room for creative people to showcase their work, which is where these platforms come into their own. Photographers and artists frequently post their work online to get a following, in the same way self-published authors use their Facebook pages and blogs to build a readership. Some artists can even generate sales from social media!
Now imagine yourself as an artist or photographer pitching your work to a gallery. The curator will inevitably want to see examples of your work, and so you'll have to have a collection with you. Having hard original pieces in your hand is great, but if you can open up a laptop and show hundreds more on your Pinterest and Instagram accounts, you stand a better chance of being successful. Not only that, but the curator can also see for themselves what the public think of the pieces. All from just a few mouse clicks, or by pressing a few buttons on a mobile phone.
A professional blog is also useful to have. It can serve as the main hub for your work. Let's say you have painted ten different pieces and you want to promote them. Promoting each and every one of those ten pieces will be tricky, but pointing people in the direction of your blog is an effective and simple solution. Not only that, but you can say a lot more about you and the pieces.
All this sounds great, but the problem is keeping on top of your social media. It is a fine balancing act between wanting to promote yourself and bombarding your audience. As I found with Tappy Twins, whom I am now working with to expand their social media presence, you have to be on the ball and always up to date with your posts. Circumstances can change in the blink of an eye, so you need to be ready to adapt to these changes.
Following my experience with Tappy Twins, I am now starting to offer bespoke social media services. These include the creating, managing and scheduling of content for various platforms including Facebook, Twitter, Instagram and LinkedIn. If you want to learn more about how I can help your social media presence grow, then get in touch with me through the contact form on the homepage.