The first way creative can get themselves noticed is by getting out into the wilderness of cyberspace. With so many simple to use website builders out there, and available at little cost, it has never been easier to promote your work online. The tricky part is keeping your website, blog, and social media pages up to date and professional. Whether you are just putting some plans together for your next novel, or if you are in a recording studio, shout about it! Don't be shy!
Social media is another key platform. Instagram and Pinterest are always very popular with creatives, as well as Facebook and Twitter. Maintaining these can be a challenge, and there is also the issue of how much content to put out there. There is a fine line between bombarding your audience and not putting enough out. Sometimes the quality of your content is more valuable than the quantity; making sure you have well written and engaging content on your pages on a reasonably regular basis (every other day is a good example) is more effective than posting every hour.
Possibly the most valuable and effective method of getting noticed is word of mouth. Just like authors asking for reviews, artists and photographers should always ask for feedback on their work. It may also help to hold a show in your local village hall, or get a stall at a craft fair; these will enable you to show your enthusiasm for your work, and engage with your potential customers. And, of course, you should ask your friends to share your social media pages with their friends.
In such a vast industry, any platform where you can promote your work should be utilized. It is critical that your portfolios tell the audience about you as well as showcasing your work, as this will start building a relationship with your audience.
Don't be afraid to shout about your work!