I know what you're thinking. "Christmas? We're still in October!" But for publishers and booksellers, this is the start of the Christmas selling period. And this period is especially important for the humble bookshop. With so many books coming out on one day, bookshops will be even busier than usual in the run-up to December.
So why a Thursday? There are many suggestions. One is so they can be featured in weekend newspaper reviews, another is because this is when supermarket displays are changed. There is also a case for the suggestion that this is the time when people start thinking about Christmas presents. Whatever the reason, Super Thursday always coincides with the start of a major celebration of bookshops; the Books Are My Bag campaign, ran by the Bookseller's Association.
Super Thursday is also important for the authors themselves. Many authors will have a deadline in mind for when they want to get published, and with publishers releasing so many books, it seems like the ideal place to start, especially when strong one-day sales are recorded. Getting your work ready, as I explained last week, is a long process so make sure you thoroughly plan well in advance if you are thinking of launching your work in time for a future Super Thursday.
Though it may be a significant commercial date, Super Thursday is also a day to celebrate the variety of books out there. From celebrity biographies to young adult, books present us with an opportunity to go on a journey and escape the daily grind. In a digital era, the joy and experience of a hardback copy is something that should always be treasured.