One way is through a newsletter. These can be set up at very little cost and your followers can receive information conveniently in an email. You can encourage your prospective fans and followers to sign up to a newsletter through your website and social media pages. Newsletters are effective because they are tailored to your artwork and can show not only examples of your work, but can tell people what you have in the pipeline. This, in turn, generates interest in your work.
Blogs, too, can work in a similar way. Whilst your website can act as your professional store, your blog can be more personal and conversational. Similar to newsletters, blogs can be tailored to your image and style, and with so much of our time being spent online, they are a necessity for expanding your reach. Of course, keeping your blog updated is essential - a short weekly post detailing how your work has been going over the course of the week is a good start.
I have written on many occasions about the benefits social media can bring. Tying in the two methods mentioned above with your Facebook, Twitter or Instagram pages will help you spread out even further. In an industry where word of mouth is one of the most important promotional tools at your disposal, those shares, reviews, and retweets about your newsletters and blogs can help people outside of your friendship circle notice your work.
It can take time to build up your reach, but with the same perseverance and dedication that you use to create your work, it will happen.
If you would like some assistance in getting yourself on social media or setting up your own newsletter, get in touch with me through the Contact page.